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Latest News

Thousands come together to celebrate Rwanda’s mountain gorillas at 10th annual naming ceremony

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Primary school built with funding from tourism park revenue launches

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Foreigners residing in Partner States to get six months East Africa Tourism Visa

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Kwita Izina – 10 years of Gorilla Conservation in Rwanda

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Rwanda MICE Introduced to IMEX, the largest global trade show

Read more


Thousands come together to celebrate Rwanda’s mountain gorillas at 10th annual naming ceremony

Read more


Primary school built with funding from tourism park revenue launches

Read more


Foreigners residing in Partner States to get six months East Africa Tourism Visa

Read More


Kwita Izina – 10 years of Gorilla Conservation in Rwanda

Read More


Rwanda MICE Introduced to IMEX, the largest global trade show

Read more


Thousands come together to celebrate Rwanda’s mountain gorillas at 10th annual naming ceremony

Read more


Primary school built with funding from tourism park revenue launches

Read more


Foreigners residing in Partner States to get six months East Africa Tourism Visa

Read More


Kwita Izina – 10 years of Gorilla Conservation in Rwanda

Read More


Rwanda MICE Introduced to IMEX, the largest global trade show

Read more


Thousands come together to celebrate Rwanda’s mountain gorillas at 10th annual naming ceremony

Read more


Primary school built with funding from tourism park revenue launches

Read more


Foreigners residing in Partner States to get six months East Africa Tourism Visa

Read More


Kwita Izina – 10 years of Gorilla Conservation in Rwanda

Read More


Rwanda MICE Introduced to IMEX, the largest global trade show

Read more


Thousands come together to celebrate Rwanda’s mountain gorillas at 10th annual naming ceremony

Read more


Primary school built with funding from tourism park revenue launches

Read more


Foreigners residing in Partner States to get six months East Africa Tourism Visa

Read More


Kwita Izina – 10 years of Gorilla Conservation in Rwanda

Read More


Rwanda MICE Introduced to IMEX, the largest global trade show

Read more


Thousands come together to celebrate Rwanda’s mountain gorillas at 10th annual naming ceremony

Read more


Primary school built with funding from tourism park revenue launches

Read more


Foreigners residing in Partner States to get six months East Africa Tourism Visa

Read More


Kwita Izina – 10 years of Gorilla Conservation in Rwanda

Read More


Rwanda MICE Introduced to IMEX, the largest global trade show

Read more


Thousands come together to celebrate Rwanda’s mountain gorillas at 10th annual naming ceremony

Read more


Primary school built with funding from tourism park revenue launches

Read more


Foreigners residing in Partner States to get six months East Africa Tourism Visa

Read More


Kwita Izina – 10 years of Gorilla Conservation in Rwanda

Read More


Rwanda MICE Introduced to IMEX, the largest global trade show

Read more


Thousands come together to celebrate Rwanda’s mountain gorillas at 10th annual naming ceremony

Read more


Primary school built with funding from tourism park revenue launches

Read more


Foreigners residing in Partner States to get six months East Africa Tourism Visa

Read More


Kwita Izina – 10 years of Gorilla Conservation in Rwanda

Read More


Rwanda MICE Introduced to IMEX, the largest global trade show

Read more


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Events

  • 17th Rwanda International Trade Fair 2014
    23 July - 6 August 2014
  • Umuganura Festival
    30 July - 1 August 2014
  • East Africa Business Summit
    23-25 October 2014
  • African Leadership Network Annual Gathering
    5-8 November 2014
  • Kibeho Anniversary- Heritage Corridor Exhibition 
    28 November 2014
 

 

Foreigners residing in Partner States to get six months East Africa Tourism Visa

24th June, 2014: Kenya, Rwanda and Uganda will give preferential treatment to foreigners residing in partner states by issuing an East Africa Tourism visa for six months subject to validity of the existing work/residence permit. The visa can be accessed on http://www.visiteastafrica.org/

The East Africa Tourism visa which took effect early this year resulted from a joint initiative and decision made by Heads of State of the respective countries. The cross-border visa between the three northern corridor states which costs US$100 and is valid for 90 days for a foreigner will now cost the same and be extended for six months for foreign residents residing in any of the states.

Kenya Tourism Board (KTB) Managing Director Mr. Muriithi Ndegwa said the preferential treatment to foreigners in the member states would entice them to tour and extend their stay within the northern corridor States.

“These expatriates form a bulk of travelers in any destination and the six- month long tourism Visa will go a long way in tapping into this potential group,”said Ndegwa.

The Rwanda Development Board’s Head of Department in charge of Tourism and Conservation Ambassador Yamina Karitanyi said:

“What this means is that any foreign holder of the East Africa Tourist visa will move freely to and fro any of the countries of residence to visit without having to pay for an extra visa for a period of six months. Therefore they have a longer period to visit any of the tourism products in any or all the states combined. This is also a good opportunity for our tour operators to offer experience packages and itineraries combining the three countries.”

Uganda Tourism Board’s Chief Executive Officer, Mr. Stephen Asiimwe said this was a great development for tourism in the region and regional co-operation. The preferential treatment initiative means increased business for hotels, airlines, travel operators, the service industry and jobs for our people. “The residents also get to sample and have an experiential taste of the great variety of the wildlife, culture, history and heritage that the region has to offer,” Asiimwe said.

The introduction of the visa, will enhance the tourist product offering in the three countries and as a result increase the number of tourists to these countries that have a diversity of experiences to explore.

From January to March this year, Rwanda received 305,752 visitors and US$ 75.1 million in receipts compared to 291,418 visitors and receipts worth US$ 71.5 million in the same period last year indicating a 5 percent increase. The noticeable increase of travelers from the region could partly be attributed to the visa initiative as well as better and diversified packages in all the three countries.

Rwanda MICE Introduced to IMEX, the largest global trade show

Last week from 20th - 22nd May 2014, the Rwanda Development Board introduced the Rwanda MICE (Meetings, Incentives, Conferences and Exhibitions) tourism at IMEX (International Meetings Exhibition) in Frankfurt Germany 2014.

The introduction follows the launch of Rwanda’s MICE tourism and the Rwanda Convention Bureau to stakeholders at National level two weeks ago. IMEX is the largest trade show on the global calendar for incentive travel, meetings and events where destinations, companies /organizations meet to showcase their MICE product and transact business. IMEX 2014 attracted around 9,000 hosted buyers and over 3,500 exhibitors from all over the world; besides Rwanda, other African countries participating at the event included Kenya, Ethiopia, Tanzania, South Africa, Morocco and Egypt.

Speaking at the IMEX, Mr. Murangwa Frank who is in charge of MICE at RDB said, “The launch created a great platform for Rwanda to be showcased at the international level as an emerging MICE destination. Hundreds of visitors visited our stand and potential business to the value of almost US$ 6 million was transacted”.

Rwanda’s international launch as a MICE destination coincided with the African Development Bank Annual Summit that was held in Kigali from 19th - 23rd May 2014. With over 3,000 delegates events such as this continue to boost Rwanda’s positioning as an international conference hub. Mr. Rick Taylor, contracted by RDB to streamline MICE strategy, stresses that Rwanda is on the right path for the development of the MICE sector and with the newly established Rwanda Convention Bureau as the conduit office, Rwanda is ready to receive and host regional and international events. Rwanda is the second country in Africa to establish a Convention Bureau after South Africa.

The economic potential of the MICE sector for Rwanda is immense. Total revenues based on MICE tourism in 2013 were US$ 49m. This is projected to triple to US$ 150m in 2017, 16% of all national export earnings and 34% of the overall tourism receipts.

While leisure tourism remains a vital part of the national tourism strategy, business tourists have been shown to spend up to three times more than leisure visitors. Rwanda’s share in the international meetings, incentives, conferences and events industry is presently minimal. The latest International Conference and Congress Association’s (ICCA) research ranks Rwanda as 21st in hosting global association meetings in Africa. The Rwanda Convention Bureau is a Destination Marketing Organisation with a sales and marketing objective to see Rwanda enter Africa’s top 10 by the year 2016. With this growth in MICE tourism, Tour Operators, hotels, restaurants, Professional Conference Organizers (PCO’s) and Event Managers, who form part of the nationwide tourism value chain, will be required to enhance their product offering to service delegate demands.

Tremendous efforts have been exerted on availing infrastructure and investment in new international meeting, conferencing and accommodation products. These include the iconic Kigali Convention Centre, a number of five star business hotels (Kigali Radisson Blu, Kigali Marriott, Park Inn, Kempinski and Protea amongst others), the development of transport links through Kigali International Airport as well as the expansion of RwandAir. In addition the upgrading of Kigali International Airport increases passenger capacity to 1,500,000 per annum.

Furthermore, Rwanda offers soft infrastructure such as biodiversity, city management, peace building and reconciliation as well as gender and health initiatives, making it a role model for the respective themes.

The National MICE strategy is in line with diversifying the current tourism product offering while complementing existing gorilla tourism, eco-tourism, cultural and community based tourism products that are the mainstays of Rwanda’s economy.
    

Sales Tools

About Sales Tools

The following sales tools are designed to connect the travel trade with marketing material to help sell and promote Rwanda. With photo galleries, information kits and marketing collateral all having been prepared to provide the travel trade with engaging and up-t0-date content.

List of Sales Tools :

Selling the Gorilla Experience Toolkit: This toolkits has in-depth information about how to sell the Gorilla experience in Rwanda.

Beyond Gorillas Sales Toolkit: This toolkit has in-depth information on selling other activities in Rwanda, from birding to hiking.

15 Rwandan Experiences for 2014 Facebook Application: This free Facebook application can be installed on your company page with one click. It features 15 experiences in Rwanda

Weekly Social Media Content: Each week, we send out a word document with engaging stories and high res images that you can use on Facebook, Twitter or Blogs.  To register click here.

Marketing Gallery: This gallery contains long and short descriptions of key attractions and region in Rwanda for you to use in your marketing materials.

Flickr Images: This gallery features high-res images of Rwanda for you to use in your marketing material. If you require anything immediately, please contact  This email address is being protected from spambots. You need JavaScript enabled to view it.  and we will endeavor to send you an image to match your needs within 2 working days.

Social Media Content

We know how hard it is to constantly come up with fresh, engaging content for your social media channels, so each week we send out Rwandan content that you can edit as you see fit and copy-paste for your social channels.  Content can be used on Facebook, Twitter, Pinterest, Google+, your blogs and newsletter.

Past editions of the Weekly Social Media Content can be found here:

Launch of the East Africa tourist visa at Indaba fair, Durban-South Africa

11th May, 2014 Kenya, Rwanda and Uganda made an announcement on the East Africa single joint visa, which took effect on 1st January 2014. The Kenya, Rwanda and Uganda Ministers, High Commissioners, Heads of Tourism Boards, Tour operators and other private sector tourism stakeholders officially graced the launch of the new cross-border visa during Indaba Fair, the Top Africa’s Travel Show that is held annually in Durban-South Africa.

The tourist cross-border visa between Kenya, Rwanda and Uganda costs USD $100. The single tourist visa resulted from a joint initiative and decision made by the Heads of State of the respective countries. Before the establishment of the single entry visa for Kenya was USD $50 (approximately £30), for Uganda was USD $50 (approximately £30) and Rwanda was USD $30 (approximately £18).

Kenya’s Minister for East African Affairs, Commerce and Tourism Mrs Phyllis Kandie applauded the joint tourist move, ‘This will enrich the tourist product offering in Kenya, Rwanda and Uganda. The region will benefit from an increase of tourists and number of days spends in these countries that have a wide range of products. The region is bound to harvest a much larger share of the over 50 million tourists visiting Africa each year’.

The Rwanda Ambassador to South Africa H.E Vincent KAREGA said “This Single Tourist Visa is a benchmark in our journey and commitment to making the three countries the best and competitive destination and putting our region on the world travel map. It is also a success story and great signal that our three Heads of State are conscious that tourism is at the forefront of economic development. We are confident and proud of this integration endeavour that comes at the right time and will benefit tourists by eliminating multiple visa process thereby boosting tourism revenues and investments in the region”

“The launch of the East Africa single tourism visa at the Rwanda, Uganda and Kenya tripartite meeting is a strong signal of the East Africa commitment to the integration process and marketing East Africa as a single destination. The visitors from our source markets will be able to benefit from the Multiple Entry Visa provision to tour the sister countries.” Hon. Dr. Maria Mutagamba, the Uganda Minister of Tourism, Wildlife and Antiques confirmed.

Uganda is delighted to join her neighbours in providing greater value for the tourists and facilitating the movement of people through the Great Rift Valley states that share much commonality but provide a diverse range of natural and cultural attractions. The minister further notes that this initiative will make the region more competitive and is bound to reduce the cost of doing business in the region.
The introduction of the Joint tourist visa has so far boosted regional travel, adding value to the tourism product offerings of these countries and highlighted the diversity of East Africa.

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