On 27th September 2012 Rwanda joined the rest of the World to commemorate the World Tourism Day.
The Rwanda Development Board used this opportunity to increase awareness among fellow Rwandans on some of the Tourism Attractions. A 3 day familiarization trip of 30 including journalists and other marketing partners was organized in Nyungwe National Park.
Throughout this trip journalists experienced the main tourism attractions in Nyungwe. It was exciting to see how amazed the journalists were at the variety of activities that Nyungwe offers.
We realized that so much is still unknown mainly to our own people who are key partners in promoting our destinations. By the number of articles and videos that have been shared with us after just few days, we are conscious of the huge potential that we have in marketing our vast variety of products. We are yet to educate our own brothers and sisters and have put it high on our agenda. Our theme for the last two years as we celebrate World Tourism Day has been Tourism - It begins with You. Needless to say that today more than ever this theme is still valid.
We are confident that we will see more Rwandans discovering their own country and we will continue to endeavor to share with them any information about our beautiful sites that the Land of a Thousand Hills offers.