Rwanda taps into Chinese tourism market at the Guilin Tourism Expo

catsGuilin, China: 30th May, 2015: Rwanda is participating at the China Guilin International Tourism Expo in China from May 29th -31st, 2015, which is taking place at the Guilin International Conference and Exhibition Center in Guangxi, China.

“The China Guilin International Tourism Expo is one of the leading tourism exhibitions that caters for both business and travel sectors. It is therefore a good platform for Rwanda to expand its partnerships and business relationships especially in the tourism industry. Rwanda has all it takes to be a premier destination for Chinese tourists,” said the Ambassador of Rwanda to China Charles Kayonga.

The expo brings together the Chinese tour and travel industry and the Association of South Asian Nations, which has a combined population of almost two billion people, with international buyers and exhibitors. This makes it a strategic platform for leading industry players to tap into the enormous and still growing Chinese and Asian tourism markets.

“With easy access to Rwanda, a destination that offers varied and exciting experiences for travelers and with continuous awareness through roadshows and fairs such as this, we expect to see an increase in the number of leisure and business tourists from China,” Ambassador Kayonga added.

In order to give the visitors at the stand a taste of the Rwanda experience, traditional and cultural dances are being performed and traditional instruments such as the famous inanga (violin) are being used to create music. In addition, there are Business to Business and networking sessions among industry players to exchange information on the various attractions and what it takes for Chinese tour companies to market the Rwanda destination.

Zhang Chao from Hunan Everbright International Travel Service Co. Ltd, one of the outbound companies in China, said that; “Increasingly, our customers are asking about new experiences, Rwanda would be a potential market to look at considering what I have seen and heard here at the expo.”

The China Guilin International Tourism Expo is organized by The People’s Government of Guilin, the Guangxi International Expositions Bureau, China Guangxi Tourism Administration in partnership with The Guilin Convention & Exhibition Bureau, Guilin Municipal Tourism Bureau, and Conference and Exhibition Management Services (CEMS).